Do you know what’s happening behind the scenes on LinkedIn?
It might sound a bit like a spy movie, but if you’re job hunting, there’s a good chance recruiters are checking you out – even if you don’t know it yet.
I hear this from our clients regularly.
They see a spike in their profile views, and in recruiters contacting them about attractive opportunities.
It happens after we’ve optimized their LinkedIn profile and they start being more active on the platform, in a way that signals they’re open to new opportunities.
I covered this in my new masterclass on LinkedIn yesterday.
Let me give you the 101 on what I shared:
LinkedIn isn’t just a social platform – it’s a search engine for hiring.
Think about it.
When recruiters are hunting for candidates, they’re not waiting around for applications.
They’re actively searching LinkedIn profiles to find talent.
And here’s the thing: they’re using keywords to find candidates with the exact skills and experience they need.
They’re doing this even more in the current market as they’re getting overwhelmed with hundreds if not thousands of applications for each role, many of them unqualified.
So they bypass the system altogether and proactively look for candidates that have what they want.
For mid-career professionals looking for the next big step, this is powerful – but only if your profile is set up to get found by the right people, for the type of role you want.
So, how can you turn your LinkedIn profile into a recruiter magnet?
Here’s what works:
Get Clear on your target role and optimize your profile with the right skills and keywords that you have, that are a match for it. Go deep in optimizing key sections of your profile, such as your headline, about section, and skills. Showcase tangible results aligned with the in-demand outcomes for the type of position you want. Stay active and engaged on the platform to boost your visibility.Do this right and watch them come to you!
Let’s get you noticed!
On that call, we will not offer a hard sales pitch to buy our services asap!
Instead, we will:
- Review your specific career goals and current situation
- Help to diagnose what might be standing in the way of you getting hired for your desired role
- Offer options for support, only if we both see a fit
Here’s what I know for sure: you’ll leave that call better than you came in 😉